American Airlines is committed to continually evolving its sustainability and ESG reporting to keep pace with new and emerging expectations—and since 2019, BuzzWord has been the partner the company has relied on for strategic counsel and content development.
Reporting strategy
Report writing
Framework application (SASB, TCFD, UNGC)
Materiality analysis
Gap analysis
Design
Beginning with American’s 2019-2020 ESG Report, followed by a shorter performance review for 2020 and then full-length reports covering 2021 and 2022, BuzzWord has developed the content for the company’s annual SASB-and TCFD-aligned reports. For the 2022 Sustainability Report, BuzzWord expanded our support to include rater and framework gap analyses and an updated materiality assessment. The company’s report includes a best-in-class discussion of the company’s analysis of climate-related risk sand opportunities and other TCFD-recommended disclosures, along with details on its strategy and performance on its other priority sustainability topics.
Working with our design partner, each year we help develop the concepts and content for infographics to convey complex technical information in a clear, accessible, and visually appealing way. The report also includes a comprehensive data appendix.
Creating an effective ESG reporting suite
Showcasing a media and tech company’s positive impact
Tailoring reporting to meet stakeholder needs
