Case Study

Elevating Purpose, Focusing on Issues


Advanced Microcomputer Devices (AMD) had significantly streamlined its reporting over several years, migrating from a PDF to web-based reporting. AMD sought to reinvent its web reporting to strengthen the sustainability narrative and put greater focus on the company’s purpose and key issues.

Strategy, Reporting, Frameworks (GRI, UN Guiding Principles)

BuzzWord proposed a new organization for the 2017 web report that elevated focus on the company’s purpose and provided more prominence for discussion of the company’s complex key issues. BuzzWord developed content for the new web report and also helped strengthen AMD’s GRI standards reporting to meet the needs of key customers.

Purpose: Technology Enabling a Better World
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