Case Study

Elevating Purpose, Focusing on Issues


Advanced Microcomputer Devices (AMD) had significantly streamlined its reporting over several years, migrating from a PDF to web-based reporting. AMD sought to reinvent its web reporting to strengthen the sustainability narrative and put greater focus on the company’s purpose and key issues.

Strategy, Reporting, Frameworks (GRI, UN Guiding Principles)

BuzzWord proposed a new organization for the 2017 web report that elevated focus on the company’s purpose and provided more prominence for discussion of the company’s complex key issues. BuzzWord developed content for the new web report and also helped strengthen AMD’s GRI standards reporting to meet the needs of key customers.

Purpose: Technology Enabling a Better World
View report(S)

Recognition for the Ford reports:

  • Honorable mention for Most Innovative CSR Disclosure Policy, Corporate Secretary Magazine, 2008 Awards
  • Recognized for Relevance and Materiality in CSR reporting, Corporate Register Reporting Awards, 2007
  • 2003/04, top auto sector report and second-best U.S. report, Standard & Poors/UNEP/SustainAbility Global Reporters assessment
  • 2002, North American Sustainability Reporting Commendation, Ceres/ACCA Reporting Awards
  • No. 6. in FORTUNE 50’s Measuring the Transparency of Environmental Sustainability Reporting Through Websites
  • 6 of 6 rating (one of only 5 given), SIRAN S&P 100 Sustainability Report Comparison