Case Study

Integrating Strategic Communications

The Coca-Cola Company

The Coca-Cola Company sought to reinvent its reporting approach to combine two high-level reports – their Sustainability Review and Annual Review — into a single engaging, strategic, substantive report that would serve a broad range of stakeholders, including investors.

Strategy, Reporting, Design, Frameworks (GRI, UN Sustainable Development Goals, UN Global Compact, UN Guiding Principles Reporting Framework)

Working with creative partner Ideas on Purpose (IOP), BuzzWord developed a plan for a report that would provide key information on complex issues in an accessible, attractive format. The report enables a candid look at The Coca-Cola Company’s progress on its sustainability goals, including how it is working to implement a more circular model for plastic waste and reduce sugar across its beverage portfolio. The BuzzWord–IOP team also helped to put the company’s progress and performance in context, creating a system diagram (shown below), discussing key risks and opportunities, mapping to targets of the UN Sustainable Development Goals and developing data visualizations.

To provide a resource for the number crunchers among us, the Business and Sustainability Review also includes, for the first time, a comprehensive data appendix.

The Coca-Cola Company 2018 Business & Sustainability Report
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