Case Study

Integrating Strategic Communications

The Coca-Cola Company

The Coca-Cola Company sought to reinvent its reporting approach to combine two high-level reports – their Sustainability Review and Annual Review — into a single engaging, strategic, substantive report that would serve a broad range of stakeholders, including investors.

Services
Strategy, Reporting, Design, Frameworks (GRI, Task Force on Climate-related Financial Disclosures, UN Sustainable Development Goals, UN Global Compact, UN Guiding Principles Reporting Framework)

Working with creative partner Ideas on Purpose (IOP), BuzzWord developed a plan for a report that provided key information on complex issues in an accessible, attractive format, enabling a candid look at The Coca-Cola Company’s progress on its sustainability goals, including how it is working to implement a more circular model for plastic packaging waste and reduce sugar across its beverage portfolio.

To provide a resource for the number crunchers among us, the Business and Sustainability Review also included, for the first time, a comprehensive data appendix.

The Coca-Cola Company 2019 Business & Sustainability Report
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BuzzWord and IOP collaborated on a second combined report, which built on the integrated approach and expanded discussion of the company’s goals,including a new Science-Based Target for greenhouse gas emissions. The report also provided additional discussion of the company’s climate change risks and opportunities and included an index to the Task Force on Climate-related Financial Disclosures.

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