Case Study

Showcasing a Media and Tech Company’s Core Values

Comcast NBCUniversal

Comcast NBCUniversal is a company deeply rooted in its core values. The global media and technology leader selected BuzzWord to articulate how those values are making a difference for the organization’s customers, employees and communities.

Strategy, Reporting

The 2019 Our Values in Action report highlights Comcast NBCUniversal’s key priorities while bringing to life compelling stories of diversity and inclusion (D&I), community impact, digital connectivity and other important initiatives. As part of the project brief, BuzzWord and Celery Design crafted a reporting strategy and framework that merged what had previously been two separate, stand-alone publications: a Corporate Social Responsibility Report and a D&I Report.

Together, BuzzWord’s writing team and Celery’s designers produced an online report that is layered with rich photography and feature articles, a magazine-style downloadable PDF, and a data-driven infographic brochure that captures key metrics, particularly around D&I.

Comcast NBCUniversal 2019 Our Values in Action Report
View report(S)