Case Study

Engaging Stakeholders and Building Reputation

Ford Motor Company

The auto industry plays a critical role in the global economy, consumer culture and climate challenges and solutions. Ford Motor Company sought a partner to help it articulate its sustainability strategy, engage stakeholders and provide transparency around its performance.

Strategy, Reporting, Materiality, Frameworks (GRI, UN Global Compact)

For 16 years, through multiple business cycles, BuzzWord developed the content for the Ford Corporate Citizenship and Sustainability Reports, helping the company on its road to leadership in sustainability and transparency. The reports were important tools for dialogue and engagement with diverse stakeholders, facilitated development of Ford’s sustainability strategy and goals and helped build Ford’s reputation as a leader in sustainability. In 2005, BuzzWord developed and carried out a pioneering materiality analysis that helped to refocus Ford’s strategy and reporting on a set of key material issues. Ford has maintained its commitment to reporting through good times and bad. Its reporting helped the company forge strong relationships with stakeholders, develop a more sustainable business model and reinvent itself as a successful global automaker that leads in fuel economy, safety and innovation.

Ford Sustainability Reports
View report(S)

BuzzWord was a vital part of Ford’s reporting journey and helped launch the company’s very first sustainability report. Over the years they guided Ford through the adoption of GRI and web-based reporting, as well as the development of a pioneering approach to materiality analysis. BuzzWord provided the skills, insight and expertise we needed to produce award-winning sustainability reports that were compelling and transparent.

Sustainability Reporting Team, Ford Motor Company

Recognition for the Ford reports:

  • Honorable mention for Most Innovative CSR Disclosure Policy, Corporate Secretary Magazine, 2008 Awards
  • Recognized for Relevance and Materiality in CSR reporting, Corporate Register Reporting Awards, 2007
  • 2003/04, top auto sector report and second-best U.S. report, Standard & Poors/UNEP/SustainAbility Global Reporters assessment
  • 2002, North American Sustainability Reporting Commendation, Ceres/ACCA Reporting Awards
  • No. 6. in FORTUNE 50’s Measuring the Transparency of Environmental Sustainability Reporting Through Websites
  • 6 of 6 rating (one of only 5 given), SIRAN S&P 100 Sustainability Report Comparison