The auto industry plays a critical role in the global economy, consumer culture and climate challenges and solutions. Ford Motor Company sought a partner to help it articulate its sustainability strategy, engage stakeholders and provide transparency around its performance.
For 16 years, through multiple business cycles, BuzzWord developed the content for the Ford Corporate Citizenship and Sustainability Reports, helping the company on its road to leadership in sustainability and transparency. The reports were important tools for dialogue and engagement with diverse stakeholders, facilitated development of Ford’s sustainability strategy and goals and helped build Ford’s reputation as a leader in sustainability. In 2005, BuzzWord developed and carried out a pioneering materiality analysis that helped to refocus Ford’s strategy and reporting on a set of key material issues. Ford has maintained its commitment to reporting through good times and bad. Its reporting helped the company forge strong relationships with stakeholders, develop a more sustainable business model and reinvent itself as a successful global automaker that leads in fuel economy, safety and innovation.
Recognition for the Ford reports:
