JPMorgan Chase seeks to reach and respond to the distinct information needs of a broad and diverse set of audiences interested in the company’s corporate responsibility efforts and environmental, social and governance (ESG) policies and practices. Effectively serving these varied audiences requires a strategic and multifaceted reporting and communications approach.
For the past seven years, BuzzWord has served as JPMorgan Chase’s corporate responsibility and ESG reporting strategy and content partner. We helped the company transition to a two-pronged reporting approach designed to provide different stakeholders with information tailored to meet their needs, in formats that are engaging and accessible for their purposes. JPMorgan Chase’s annual Corporate Responsibility Report focuses on how the company is leveraging its philanthropic and investment capital – along with its expertise – to expand economic opportunity in communities around the world. It uses a lively, magazine-style format that features human interest stories, outside perspectives and op-ed pieces from leaders within the firm. Then, the company’s annual ESG Report – developed in accordance with the Global Reporting Initiative's Standards – provides clear, concise information on the ESG issues that JPMorgan Chase and its stakeholders view as among the most important to its business.