Case Study

Keeping Pace with Excellence

NIKE, Inc.

With an extensive history of high-profile reporting, ambitious targets, and programs aimed at elevating social and environmental performance in its supply chain, NIKE’s corporate responsibility reports are often looked to as a model.

Strategy, Reporting

NIKE sought BuzzWord’s help in completing its FY07-09 corporate responsibility report, which won the top North American reporting award. NIKE turned to BuzzWord again to develop the content for its FY10-11 report, which won a top international reporting award, and for its FY12-13 report. Because of the highly varied audiences for NIKE's reporting, the content was delivered through a substantial print/PDF summary report and a highly interactive website aimed at helping consumers and other stakeholders understand NIKE’s corporate responsbility journey, challenges, successes and shortcomings.

External Recognition

NIKE, Inc. Sustainable Business Performance Reports
View report(S)

Recognition for the Ford reports:

  • Honorable mention for Most Innovative CSR Disclosure Policy, Corporate Secretary Magazine, 2008 Awards
  • Recognized for Relevance and Materiality in CSR reporting, Corporate Register Reporting Awards, 2007
  • 2003/04, top auto sector report and second-best U.S. report, Standard & Poors/UNEP/SustainAbility Global Reporters assessment
  • 2002, North American Sustainability Reporting Commendation, Ceres/ACCA Reporting Awards
  • No. 6. in FORTUNE 50’s Measuring the Transparency of Environmental Sustainability Reporting Through Websites
  • 6 of 6 rating (one of only 5 given), SIRAN S&P 100 Sustainability Report Comparison