American Airlines was looking to evolve its strategy to keep pace with new and emerging expectations for corporate environmental, social and governance (ESG) reporting. The company had produced an annual Corporate Responsibility Report since 2007, and approached BuzzWord to help develop and execute an updated reporting strategy designed to align with best practices for ESG disclosure and to be more responsive to the information needs of key audiences.
The result was a more streamlined – and retitled – American Airlines 2019-2020 ESG Report, which was aligned for the first time with the Sustainability Accounting Standards Board (SASB) standard. The report also serves as a Task Force on Climate-related Financial Disclosures (TCFD) report, and includes a best-in-class discussion of the company’s analysis of climate-related risks and opportunities, along with other TCFD-recommended disclosures.
Working with our design partner, Celery, we also helped develop the concepts and content for several infographics to convey complex technical information in a clear, accessible and visually appealing way. The report also includes a comprehensive data appendix.