Like many companies, Nielsen wanted their report to align with the Global Reporting Initiative Standards. But they also wanted it to respond to 12 other rating and ranking entities’ queries – from the Dow Jones Sustainability Index to MCSI to the Sustainability Accounting Standards Board. The company had strong commitment for this strategy from internal subject matter experts (SMEs), who provided a wealth of potential data and information to include. Our challenge was to organize and shape the material into a coherent narrative.
BuzzWord wrote a detailed yet readable web-based report that is responsive to each of the 12 raters and rankers identified by the company as important. The report meets Nielsen’s goal to serve as a one-stop-shop for any stakeholder interested in the company’s sustainability and corporate responsibility efforts. The report transparently covers issues that are growing in importance yet have a unique context within Nielsen’s business. Data privacy and security are among the company’s most material issues covered, for example, as are risk management and supply chain issues such as conflict minerals and human rights. The report also covers human resources issues in depth and describes the company’s philanthropic and environmental programs, dubbed Nielsen Cares and Nielsen Green, respectively. And, the report makes extensive use of videos with SMEs, which puts a human face on the company’s work and provides more nuance to key material issues.