Nielsen was looking to align its reporting with prominent ESG/sustainability frameworks—including GRI, SASB, and TCFD—as well as to be responsive to ESG raters. Since 2020, BuzzWord has helped the company continue to advance and elevate its reporting.
Reporting strategy
Report writing
Framework application (SASB, GRI, TCFD)
Materiality analysis
BuzzWord helped organize and shape the material into a coherent narrative, while also creating supplementary disclosures tailored to specific frameworks and raters. The 2022 ESG report, combined with a content-heavy index, met Nielsen’s goal to serve as a one-stop-shop for any stakeholder interested in the company’s sustainability and corporate responsibility efforts.
These reporting efforts have evolved as the company has gone through significant change—first completing the sale of Nielsen Global Connect (now NielsenIQ) to emerge as a rebranded, media-focused company in 2021, and then becoming a private company in 2022.