Comcast NBCUniversal is committed to championing a more connected, equitable, and just world—and wants its reporting to highlight the efforts of its many community partners it works with to do so. Since 2019, BuzzWord has helped the global media and technology leader articulate how it is making a difference for its customers, employees, and communities.
Reporting strategy
Report writing
With the support of BuzzWord’s writing team, the company’s annual Impact Report is a magazine-style publication that includes features stories and data from Comcast’s most notable initiatives and community investments over the year. The report focuses on the company’s efforts to advance economic mobility and digital equity – highlighting the efforts of its many community partners –and protect the environment. It also has a data-driven infographic “pull-out” that captures key metrics, particularly related to diversity, equity, and inclusion.
Evolving reporting for a rapidly changing company
Creating an effective ESG reporting suite
Tailoring reporting to meet stakeholder needs
